A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music

نویسندگان

  • Jonathan Lee
  • Peter Boatwright
  • Wagner A. Kamakura
چکیده

Jonathan Lee • Peter Boatwright • Wagner A. Kamakura Kelley School of Business, Indiana University, SPEA/BUS 4041, 801 W. Michigan Street, Indianapolis, Indiana 46202 Graduate School of Industrial Administration, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, Pennsylvania 15213 Fuqua School of Business, Duke University, Box 90120, Durham, North Carolina 27708-0120 [email protected][email protected][email protected]

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عنوان ژورنال:
  • Management Science

دوره 49  شماره 

صفحات  -

تاریخ انتشار 2003